Jewelry Care Guide

Jewelry Care Guide

At AANI & RU, we design pieces meant to be worn and cherished. With a little care, your jewelry can stay beautiful for much longer. Follow these simple tips to protect your gold-plated and fashion pieces.


🧼 Gentle Cleaning

Gold-plated and fashion jewelry requires a gentler approach than solid gold or silver.

  • Use a soft, lint-free cloth to gently buff your piece after each wear — this removes oils, sweat, and light residue before they build up.
  • For a deeper clean, dampen a soft cloth with lukewarm water and a tiny drop of mild, fragrance-free soap. Wipe gently, then immediately pat completely dry.
  • Let the piece air-dry on a clean towel before storing — never store damp jewelry.
  • Use a soft-bristled toothbrush only if needed on textured surfaces, with minimal pressure.

🚫 What to Avoid

These are the most common causes of tarnish and plating wear on fashion jewelry:

  • Water exposure — Remove your jewelry before showering, swimming, or washing dishes. Chlorine and salt water are especially damaging.
  • Perfume, hairspray & lotions — Apply beauty products first; let them dry fully before putting on your jewelry. Chemicals in these products accelerate tarnish.
  • Sweat — Remove pieces before exercise or activities that cause heavy perspiration.
  • Harsh chemicals — Keep jewelry away from cleaning products, hand sanitizer, and bleach.
  • Ultrasonic cleaners & jewelry dips — These can strip plating quickly. Avoid for plated or fashion pieces.
  • Sleeping or showering in your jewelry — Even occasional overnight wear adds cumulative wear.

🗄️ Storage Tips

How you store your jewelry matters as much as how you clean it.

  • Store each piece separately in a soft pouch or compartmentalized jewelry box to prevent scratching.
  • Keep jewelry in a cool, dry place away from humidity and direct sunlight — both accelerate tarnish.
  • Anti-tarnish strips placed in your jewelry box or pouch can extend the life of plated pieces significantly.
  • Avoid storing jewelry in bathrooms, where humidity levels fluctuate daily.
  • For necklaces, hang or lay flat to prevent tangling and stress on delicate chains.

💎 Care by Material

Gold-Plated Pieces

Gold-plated jewelry has a layer of gold bonded over a base metal. The thickness of that layer determines longevity. To preserve it:

  • Minimize contact with moisture, sweat, and chemicals.
  • The soft-cloth wipe after every wear is your best daily habit.
  • Accept that plating will naturally wear over time — especially on high-contact areas like clasps and the inside of bangles.

Fashion & Alloy Jewelry

Fashion jewelry uses mixed metals and alloys to achieve beautiful designs at accessible price points. These pieces benefit from the same care as plated jewelry:

  • Keep dry, store separately, and clean gently.
  • If a piece develops surface tarnish, a gentle buff with a microfiber cloth can restore shine.

Pieces with Stones or Enamel

  • Avoid submerging pieces with stones or enamel details in water, as moisture can loosen settings or dull enamel over time.
  • Wipe around stones carefully rather than directly over them.

✨ Shop Pieces Worth Caring For

These AANI & RU favorites deserve a little extra love:


Questions about a specific piece? Contact us — we're happy to help.