About Us
Jewelry for Modern Women
Our Story
AANI & RU was born from a simple but powerful belief: that every woman deserves to feel elegant, confident, and beautifully herself — every single day. Founded in Roslyn Heights, NY, our brand grew out of a love for jewelry that does more than accessorize. It tells a story. Your story. Inspired by my daughter, who was 10yrs old at the time and created a space for us to share a bond and to express ourselves with our time together, which was priceless .
What started as a personal search for pieces that were both meaningful and wearable — jewelry that could carry you from morning coffee to a candlelit dinner — became a mission to bring that same feeling to women everywhere. AANI & RU is the result of that journey: a combination of curated jewelry pieces to a collection of handcrafted jewelry for the modern woman who moves through the world with grace and intention.
The Craft Behind Every Piece
We believe that beautiful jewelry should never come at the cost of quality or comfort. That's why every AANI & RU piece is thoughtfully curated and crafted from 18K gold plated stainless steel — a material chosen for its durability, brilliance, and skin-friendly properties.
Our jewelry is:
- Hypoallergenic — gentle on even the most sensitive skin
- Nickel-free — because your comfort matters
- Tarnish-free — so your pieces stay as radiant as the day you first wore them
- Handcrafted/Curated - quality pieces with attention to detail in every curve and finish
From delicate earrings to layered necklaces, stacking bracelets to statement rings, each piece is designed to be worn and loved.
Our Values
At AANI & RU, we curate/create with three things at heart:
- Confidence — Jewelry that empowers you to show up fully, exactly as you are.
- Individuality — Pieces that reflect your unique style, not a trend.
- Elegance — Timeless designs that elevate the everyday without trying too hard.
We believe that luxury shouldn't be reserved for special occasions. Every day is an opportunity to wear something that makes you feel extraordinary.
What Makes Us Different
In a world of fast fashion and disposable accessories, AANI & RU stands for something different. We create jewelry that lasts — in quality, in style, and in meaning. Our pieces are designed to complement your life, not complicate it: easy to wear, effortless to style, and built to go the distance.
Whether you're treating yourself or finding the perfect gift for someone you love, you'll find pieces here that feel personal, intentional, and truly special.
A Note to You
Thank you for being here. Every piece you choose from AANI & RU carries a little piece of our story — and we hope it becomes a beautiful part of yours.